MurMur, combines fashion, fragrance, and luxury into a unique product: a stylish brooch that diffuses your favorite scent throughout the day. With a companion app, users can customize scent intensity, shop the Miu Miu fragrance collection, and gain access to exclusive launches and events. This innovative approach offers a lasting, skin-friendly fragrance experience designed for global scalability. Competing for the first time and placing in the top 15 out of nearly 20,000 teams is a remarkable achievement.