Take a Chill Pill you’re on Vacation.
Vacation this year is getting lavish. “Take a chill pill you’re on Vacation” is inspired by the preppy 80’s phrase take a chill pill. This campaign is going to be Vacation but inspired by vintage resorts in Palm Beach. It’s time to kick back and relax in style.
The thought process
Take a Chill Pill You’re on Vacation is inspired by a nostalgic Palm Beach resort which is one of my biggest creative inspiration. Through out this campaign I captured the nostalgia that is so important to vacation.
Click down below for full process book
