Before Shot Day.
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Building a mock campaign that maintains their distinct vacation vibe while presenting a new, engaging story for consumers to connect with.
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Vacation is where leisure meets protection. Where the best in modern skincare science meets an experience designed to transport you to paradise. Vacation sunscreen was developed by Dr. Elizabeth Hale, a Board Certified Dermatologist. All Vacation sunscreens are made with a CleanClassic formulation process. Using tried and true ingredients with proven efficacy, while following modern guidelines. Sunscreen for those who demand the best from life.
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The SPF market has experienced significant growth. This growth is caused by the increasing awareness of the importance of SPF. The market is becoming more eco-friendly and multifunctional. Companies are developing sunscreens that have added benefits to improve the skin’s appearance.
Meet the Team
To bring this campaign to life, I partnered with four students from various majors, each contributing their unique expertise to my overall vision.
Final Take Aways
From this project, I gained firsthand experience in the full photoshoot process from initial research and developing a shot list to coordinating locations, scheduling, assembling a team, and styling wardrobe. I loved the challenge of building a narrative around a product that makes consumers feel part of the story. I also truly enjoyed collaborating with my team and being hands-on throughout every step of the creative process.
Process Book.
