Take a chill pill you’re on Vacation is a campaign meant to make consumers feel they are at lavish nostalgic resort when they use Vacation products. Through research I found that take a chill pill was a popular phrase in the 80’s and Vacation marketing is revolved around nostalgia. To make my vision come to life I work on research to wardrobe and created mock ups that fit the brand.
Take a chill pill you’re on Vacation is a campaign meant to make consumers feel they are at lavish nostalgic resort when they use Vacation products. Through research I found that take a chill pill was a popular phrase in the 80’s and Vacation marketing is revolved around nostalgia. To make my vision come to life I work on research to wardrobe and created mock ups that fit the brand.
